Entering new digital epoch, we are facing new features, one of them is without any doubt online shopping. Simple, convenient, and fast. You can find nice dress for a party while preparing annual report in office or order favorite sushi set directly to your home while driving. Today we are having less need to go to shops or mall. Basically, online shopping is next step of digital revolution happening in front of our eyes! What new features can we expect to have while clicking BUY NOW? We have already found out, and what about you?
AUGMENTED SMART REALITY
A good way to feel digital shopping is to test it with augmented reality. You can see with your smartphone projection of required object. In fact, it is very convenient! Choosing clothes might become real pleasure! The pioneer who is already testing augmented reality technology is IKEA, offering to place virtual furniture at home and check matching design.
The voice technologies are developing, though rather slow comparing to others. IPhone’s Siri got smarter, but still there is much more to be done. The trend of smart virtual assistance is getting popular after Amazon launched Alexa, dragging more attention to voice technologies. We hope this year will give us opportunity to shop hands free, just speaking with our devices making voice orders and intellectual payment.
SHOPING IN SOCIAL NETWORKS
Shopping through socials makes us feel more comfortable, as we know the seller, his biography – we simply trust him. Social network giants got this idea and implemented it first in Instagram, giving opportunity to shop favorite things directly on blog page. There are rumors that Facebook has plans to create one multifunctional platform combining FB, IG and Messenger together. This strategy is aiming to create even more comfortable market place.
WHY ONLINE SHOPPING GAINED POPULARITY
Online shopping is growing rapidly as there are main reasons why:
- It saves time & money
- It gives opportunity to cross compare different goods
- It’s mobile & internet friendly
The trend is growing all over the world, allowing us to do shopping whenever we want.
ONLINE SHOPPING FUTURE
Experts say that online shopping as well as e-commerce will occupy market, leaving less than 10% for retailers. Some radical thinking predict even total disappearance of retailers. Their place will be taken by new digital players. What digital consumer market will be like, we will check out, but in our next article!
Editor of IMD News